Fields of Denim

Field of Jeans, Catalytic Clothing at Chelsea College of Art. Image credit: Jon Daughtry

What would you say if I tell you that your pair of jeans can purify the air?

That we can walk around and purify the air that we breathe just with the help of our very own clothing… sounds like science fiction, right?

Well not any more…

Artist and designer professor Helen Storey and scientist professor Tony Ryan have been collaborating on this amazing project that explores how clothing and textiles can be used as a catalytic surface to purify air.

The scientific key is adding Titanium dioxide to the fabric (best used on denim), that, when exposed to lite and air – it reacts and naturalizes harmful pollutants around it.

The idea is that virtually anyone will be able to use this formula on the clothes they wear, by using a laundry additive that is now in development in our own laundry machine, that way we will soon be cleaning the air around us as we walk…

Helen Storey and Trish Belford making 'Herself'. Image credit: Aoife Ludlow

 you are more then welcome to read more at Helen Storey Foundation web site  http://www.helenstoreyfoundation.org

I think it is so interesting that in some places around the globe, artists and designers are collaborating with science to improve their abilities and collections, in an effort of bettering the environment and the atmosphere around us.

So I guess I was right about textile being the key to saving the world after all… 

There are all my sons…

I am my designs, the bigger, the smaller, the commercial and the artistic ones…

I love them all, insulted for them when they are called "last collection"…"we are still beautiful, aren't we?

Exited for the arrival of the new ones…"those are the ones that no one has ever seen before

"…I whisper to everyone around…

When I first started my business, fresh young fashion designer, I thought "who am I to travel in hot Tel Aviv, trying to sell my jewelries from door to door"…

back then it made much more sense to buy a flight ticket and a small booth at "who's Next" show in Romantic Paris the city of lights…

Standing in the hot crowd in Tel Aviv or eating A croissant in the rain…easy question right?...

This was how my export business journey really started, crazy young girl with bigger dreams then her suitcase,trying to speak Spanish (or spanglish)  in a french crowd.

All the people that I've met, every country with their culture, language, colors and style.

Parisian ladies love their black small dress, leaving them much room for tribal, colorful statement necklace to stand out with.

In England and Spain they mostly care about my Victorian lace silver collection, in a magical world where the past is the present and the future. Trust me, coming over from Israel with Celtic designs made me feel like selling ice cube for the Eskimos.

Moscow clients prefer their delicate tracery in sterling silver handmade crochet.

Sometimes it worked better…sometimes not… trust me Paisley is not a good shape for an Israeli jewel…

From Brazil and Peru, I've learn that eternal summer resulted in endless beach parties. Elegant is nice, but they like their jewelries happy in gold shiny bright.

And When I first started my traveling to the big apple, New York, the edgy urban city of style

I've learned that you can never wear too much BLACK.