I am my designs, the bigger,
the smaller, the commercial and the artistic ones…
I love them all,
insulted for them when they are called "last collection"…"we are still beautiful,
aren't we?
Exited for the arrival
of the new ones…"those are the ones that no one has ever seen before
"…I whisper to
everyone around…
When I first started
my business, fresh young fashion designer, I thought "who am I to travel in hot Tel Aviv, trying to sell my jewelries from door to door"…
back then it made much
more sense to buy a flight ticket and a small booth at "who's Next" show in Romantic Paris the city of lights…
Standing in the hot crowd
in Tel Aviv or eating A croissant in the rain…easy question right?...
This was how my export business journey really started, crazy young girl with bigger
dreams then her suitcase,trying to speak Spanish (or spanglish) in a french crowd.
All the people that I've met, every country with their culture, language,
colors and style.
Parisian ladies love their black small dress, leaving them much room for
tribal, colorful statement necklace to stand out with.
In England and Spain they mostly care about my Victorian lace silver
collection, in a magical world where the past is the present and the future. Trust
me, coming over from Israel with Celtic designs made me feel like selling ice
cube for the Eskimos.
Moscow clients prefer their delicate tracery in sterling silver handmade
crochet.
Sometimes it worked better…sometimes not… trust me Paisley is not a good
shape for an Israeli jewel…
From Brazil and Peru, I've learn that eternal summer resulted in endless
beach parties. Elegant is nice, but they like their jewelries happy in gold
shiny bright.
And When I first started my traveling to the big apple, New York, the
edgy urban city of style
I've learned that you can never wear too much BLACK.
