Music and Fashion

I would like to introduce you the a wonderful artist singer that I had the pleasure of working together to create my new Journey collection video,

Noa Bentor ,thank you for amazing song that made my video touchable and emotional, just the way I pictured my emotional journey while making this collection line.  

Seriously I could talk forever, but I rather just let you listen to her wonderful songs

 Noa Bentor :Singer- songwriter

Indie-rock with influences of folk music. Her music is considered heartfelt

and edgy, mature and poetic.

After spending most of her youth between Melbourne, Australia and Israel

she moved to New York at the age of 21, where she earned her degree in Music and Poetry and performed around the city.

With a graceful voice, Noa has managed to gather a constant following.

Her music is well respected in Israel and she performs regularly at the

most prominent venues around the country. Noa’s songs also play on a variety of Israeli Radio stations.

In 2005 she released her debut album “Waiting

on a shelf” with producer Assaf Spector and musician Gilber Gilmore

During the summer of 2009 Noa was the opening act for Suzanne Vega on her Israel tour.

Her second album “Modern Grace” came out summer 2011 to rave reviews and a lot of radio airtime in Israel.

Noa was invited to SXSW and the Toronto music festival in 2012 and toured as the opening act for Asaf Avidan.

you can download her beautiful CD here

Create your own journey

The Journey collection is all about each wearer’s personal internal journey.

It’s about exploring, growing and cherishing the people and the places

along the way that make your journey unique, powerful and meaningful.

When you carry your box of experience, you are more prepared to face

new challenges.

When you carry your beloved ones along the way, you are stronger to face

a new reality.

The designer’s signature unique weaving technique is fashioned into

patterned boxes, each hand colored with a rustic patina touch and sealed

with wax. Each attached piece of cord represents a piece of your journey,

be it a person, experience or place .

The journey collection is designed to give a real place to keep your own

personal journey note close where ever you go

Click here to see our SS14 collection online at our web shop

Photograph by: Michael Topyol

Makeup artist: Nathalie arnautoff

Modeling: May Zonshain for MC2

There are all my sons…

I am my designs, the bigger, the smaller, the commercial and the artistic ones…

I love them all, insulted for them when they are called "last collection"…"we are still beautiful, aren't we?

Exited for the arrival of the new ones…"those are the ones that no one has ever seen before

"…I whisper to everyone around…

When I first started my business, fresh young fashion designer, I thought "who am I to travel in hot Tel Aviv, trying to sell my jewelries from door to door"…

back then it made much more sense to buy a flight ticket and a small booth at "who's Next" show in Romantic Paris the city of lights…

Standing in the hot crowd in Tel Aviv or eating A croissant in the rain…easy question right?...

This was how my export business journey really started, crazy young girl with bigger dreams then her suitcase,trying to speak Spanish (or spanglish)  in a french crowd.

All the people that I've met, every country with their culture, language, colors and style.

Parisian ladies love their black small dress, leaving them much room for tribal, colorful statement necklace to stand out with.

In England and Spain they mostly care about my Victorian lace silver collection, in a magical world where the past is the present and the future. Trust me, coming over from Israel with Celtic designs made me feel like selling ice cube for the Eskimos.

Moscow clients prefer their delicate tracery in sterling silver handmade crochet.

Sometimes it worked better…sometimes not… trust me Paisley is not a good shape for an Israeli jewel…

From Brazil and Peru, I've learn that eternal summer resulted in endless beach parties. Elegant is nice, but they like their jewelries happy in gold shiny bright.

And When I first started my traveling to the big apple, New York, the edgy urban city of style

I've learned that you can never wear too much BLACK.